Four kauwaka — guiding principles in te reo Māori — that show up in how I work, each backed by a real story from my career and side-projects.
Aroha ki te mahi
Love the workDiscovery-first PM at IAG took average handling time down 75% and lifted partner-channel lodgement 20%+ — outcomes customers actually felt. ZEIL's mission (NZ's most loved job marketplace) is the same shape of work: products people choose because they care.
Ringa raupā
Calloused hands · do the workThe Real Time Decision Engine and Disaster Response Hub launched live during major weather events. I lean into the hard problem, not around it — comfortable making functional decisions next to developers, not via a ticket queue. The exact 'take a brief and run' posture ZEIL's JD calls for.
Ako tonu
Always learningCertified in Data Science & AI and Human-Centred Design. Run the AI PM Briefing weekly — sorting signal from hype. The intellectually-curious, reads-widely posture ZEIL is hiring for.
Mahi tahi
Work as oneWrote the book Don't Think, Change — about how teams build the safety to change without overthinking. Volunteer experience lead at Product Aotearoa Conference; co-host of PM Insights Weekly. The connective tissue between Engineering, Design, Commercial and Marketing is my favourite part of the job.